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Cheers to 10 years. Here's to 10 more.


Happy Birthday to Us

BLOCK 21 (W AUSTIN, ACL LIVE, and recent addition 3TEN ACL LIVE) is celebrating a decade of entertainment excellence. To thank you for 10 YEARS of incredible memories, we want to give you the chance to win an UNFORGETTABLE BLOCK 21 EXPERIENCE


Two lucky winners can select 10 ITEMS from the below list of our favorite things to do to create their own ULTIMATE BLOCK 21 WEEKEND.

Must be 21+ years or older to enter. Entrants do not need to live in Austin, but travel to and/or from Austin is not included in grand prize package. W Austin will provide transportation to and from the Austin airport for winner, if desired.

All items are subject to availability, depending on time of booking.

In addition to their 10 PICKS from the below list, each winner will also receive:

  • W Austin & ACL Live swag bag

  • Arrival celebration with champagne

  • Dedicated W Austin & ACL Live hosts to personalize your stay

Each winner can build their own ULTIMATE BLOCK 21 WEEKEND by picking 10 of these incredible experiences:

  • One night in the EWOW Presidential Suite at W Austin

  • Private dance party at 3TEN ACL Live for up to 20 people

  • 10 course meal at TRACE or on ACL Live stage with alcohol pairing for up to 4 people

  • WET Cabana (poolside at W Austin) with 2 bottles of alcohol

  • Backstage tour of ACL Live & 3TEN for group of 10 people

  • Take 10 years off with an AWAY Spa treatment for up to 2 people

  • Personal chauffeur with insider Austin knowledge to get the most out of your grand prize weekend

  • Rockstar photographer to capture moments throughout the weekend

  • 10 Austin City Limits TV taping posters 

  • Signed Alison Narro print (house photographer at ACL Live) 

  • 10,000 Bonvoy points x 10 = 100,000 Bonvoy points

  • Swag package from ACL Live partners (alcoholic & non-alcoholic beverages, swag, gift cards)

  • VIP treatment at upcoming ACL Live show for group of up to 10 people

    • Suite access with dedicated suite host

    • Drink tickets & food platter

    • Private entry

  • A pair of tickets to 5 ACL Live or 3TEN shows of your choosing in 2021 (must be ACL Live shows and not private events or ACL TV tapings; subject to availability)

  • VIP table & bottle service in W Austin’s Secret Bar


How to Enter

Entering is easy! Share video or still photos of one of the below challenges via Instagram, Facebook, or Twitter using #Block21Turns10. You must also follow both W Austin and ACL Live on your entry platform so we can contact potential winners.

Each challenge counts as one entry, so the more you complete, the more entries you earn! Only one submission of each challenge will be accepted per entrant.

  • Run around Block 21 10 times.

  • Kiss the Willie Statue 10 times. (BYOCW: bring your own Clorox wipes, masked kisses encouraged!)

  • Share 10 photos of yourself at ACL Live in an Instagram carousel, Facebook album, or collage.

  • Share 10 photos of yourself at W Austin in an Instagram carousel, Facebook album, or collage.

  • Book a room at W Austin with the 10th birthday offer. (Book here)

  • Attend an upcoming show at ACL Live and share a photo of your concert experience. (Check out calendar here

  • Dine at TRACE and share a photo of your favorite dish. (Make a reservation here

  • Pamper your 10 phalanges! Show us the “after” picture from your manicure or pedicure at AWAY Spa(Make an appointment here)

  • Take a backstage tour of ACL Live & 3TEN (Monday-Saturday at 11AM) and share 10 photos of your experience. (Book here)

  • Tell 10 friends about this contest! Once a week during the contesting time frame, ACL Live or W Austin will make a post about this contest on Facebook, Twitter, or Instagram. Follow both ACL Live and W Austin on that platform + tag 10 friends in the comments on those specific posts to complete your entry.



Visit Block 21 10 times before the end of 2020!


On your first visit, ask us for a stamp card, and request one stamp for each time you let us entertain you. Attend an ACL Live show or take a backstage tour, dine at TRACE, unwind at AWAY Spa, grab a drink at the Secret Bar, book a room at W Austin - the possibilities are endless!


Turn in your completed stamp card to the Welcome Desk at W Austin by January 1, 2021 to receive an additional 10 entries. 

Share a photo of each of your experiences (holding your stamp card) on social media for additional entries along the way (one extra entry permitted per visit, up to 10 per person). Make sure to follow ACL Live & W Austin on the platform you share and include #Block21Turns10 in each post!

Bonus Challenge



When does the contest end?


Contest ends January 9, 2020. Stamp cards for the bonus challenge must be completed and turned in by January 1, 2021 (learn more here).


How can I enter?


Read about the challenges here.

How many times can I enter?


Each challenge you complete counts as one entry (only one submission of each challenge is permitted per person). Additional entries can be earned by completing our bonus stamp card challenge (learn more here).


Do I have to live in Austin to participate?


You don’t have to live in Austin to enter! Transportation to and from Austin is not provided, but W Austin will provide transportation to and from the Austin airport, if desired.


Do I have to be a certain age?


Entrants must be 21 years of age or older.


If I have other questions, who can I ask?


For further questions, please email us at

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